The Curse of Hello Magazine

In the words of Marc Almond “Say Hello and Wave Goodbye”, if you happen to get your wedding photos in ‘Hello!’ magazine that is. As any celebrity will tell you the best way to ensure wedding woes is to get your nuptials on the pages of ‘Hello!’ magazine, the problem is so well known that there is even a term for it – the curse of Hello! magazine.

The Curse of Hello Magazine

Once a couple allow their ceremony to become an ‘Hello’ feature they might as well drop in to the divorce courts on their way to their honeymoon. Of course it is total nonsense, or is it? According to the Sunday Times couples whose wedding shoots appear in the magazine really are statistically more likely to file for divorce than those who don’t. Of the 62 weddings that have graced the magazine’s front page over the last 10 years 16.1% have already ended in divorce.

Official divorce figures between 2002/2009 show that that for the general public the divorce rate is 7% within the first 6 years of marriage. Although the figures for the ‘Hello!’ divorces were over a slightly longer time they are still much higher than one  would expect. Not only are ‘Hello!’ weddings more likely to end in divorce they don’t seem to survive as long as those which avoid incurring the ‘Hello!’ curse. Three of the ‘Hello!’ divorces happened within the first two years of marriage, the least successful lasted 72 days and was between Kim Kardashian and Kris Humphries. Only three of the weddings lasted more than 5 years.

You’d think celebs would take the hint and avoid risking selling their wedding shots to the magazine but they don’t; some seem to court matrimonial mayhem by having their marriage on the front page not once but twice, take the marriage of Liz Hurley and Arun Nayar. ‘Hello!’ covered both of their wedding ceremonies one in Sudeley Castle and the other in Jodphur. The die was cast and after 4 years when it was alleged Hurley had an affair with Shane Warne – and soon the marriage ended.

Ulrika Johnson has also fallen foul of the ‘Hello!’ curse in 1990 she sold the rights to her wedding to John Turnbull for a six figure sum, they divorced in 1995. When she married Lance Gerrrard-Wright in November 2003 the event made it to the front pages of ‘Hello!’ with the usual result – a divorce two years later.

Rose Dixon the editor of ‘Hello!’ vehemently denies any curse…

“The ‘curse of Hello!’ is a ridiculous concept and totally unfounded”.

She may have a point, divorces rates are higher among the rich and famous pressure, constant scrutiny and truckloads of temptation can trip up even the most monogamous star, so should we be surprised that so many celeb marriages end in tears? Not that every couple seeks the star studded magazine’s attention through no fault of their own Prince William and Kate Middleton’s marriage has graced its front pages – Oooops…better watch this space….

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